What if you could increase your leads, conversions, and sales with a few easy-to-implement tweaks to your business? You would, right?
Lead generation is forefront on every business owner’s mind, and it should be on yours too. It’s the #1 challenge marketers and business owners face, above everything else.
The good news is, even small businesses have the same opportunities as the big guys to capture leads and make conversions.
Marketing used to be costly and it tipped the scales unfairly in favor of larger businesses. But now that times have changed, you have numerous lead generation tactics at your disposal, making it a fair-game against your competitors.
Online lead generation is an excellent way to improve sales. Read on to discover nine online lead generation techniques you need to try!
Key Lead Generation Techniques
1. Killer Landing Pages
Landing pages can be one of your best lead generation techniques if you use them correctly. Many visitors will first arrive on your website on a landing page — so this can be your first and only opportunity to draw them in.
68% of businesses use landing pages as one of their major lead generation techniques, states this study.
What Makes An Outstanding Landing Page?
- Compelling copywriting
- Appealing visuals
- Professional format
To craft a landing page that’ll ensure you capture leads, you must entice your customers with a distraction-free page that includes attention-grabbing visuals and irresistible copy.
Webinars are a newer trend in the business world but have proven to be effective in capturing more leads and conversions for all kinds of businesses.
By 2020 videos are said to account for over 80% of all consumer internet traffic. If you haven’t incorporated video content in your content marketing strategy, it’s a smart move to jump on that bandwagon ASAP.
How Do Webinars Work?
You offer free videos jam-packed full of value for your audience/prospective customers and address their pain points during the online seminar.
If you plan your webinars strategically, you can unmask a paid offer at the end, which is fairly common in the blogging and entrepreneurial world.
3. Content Marketing
Content marketing has taken the business world by storm and has allowed businesses a sleaze-free way to generate leads. The key to powerful content marketing is producing quality content, that always addresses the reader’s pain points.
Consumers rely on and trust blogs more than they do social media sites like Facebook when they’re looking to purchase something, says this study.
Your customers are your livelihood, so not having a blog that consistently produces valuable content is detrimental to your business, to say the least. But engaging with your prospects and your current customers is one of the smartest lead generation techniques for your business.
A 2016 study said in the next 12-months content marketers top goal would be lead generation, at 85%. And sales coming in at second at 84%. And it should be a top priority for you, too.
I’m sure it comes at no surprise that to generate leads through your website, you need traffic — and lots of it. And SEO is a perfect way to culminate loads of traffic to your website.
A few Basic SEO Tactics to Help With Capturing Leads
It’s no easy feat to master SEO; there are countless components. However, with a little time, hard work, and the right SEO tools, you can certainly show SEO who’s boss.
Pinterest is every blogger’s secret weapon to gaining copious amounts of traffic, and even sales — but what about for business owners? You bet. In fact, it’s becoming one of the most popular lead generation techniques for business owners too.
Despite popular belief, Pinterest is not a social media platform, it’s a visual search engine. And it should be treated as such.
Pinterest actually generates more sales than Facebook. 70% of people on Pinterest go there to get inspiration on what to purchase. That’s a lot of people. 175 million active users, to be exact.
This is a massive opportunity for your business, so if you don’t have a Pinterest business account, you’re missing out on a goldmine of leads and sales.
Testimonies are a great way to build trust with your customers before even doing business with them. And in business, trust in everything.
When you purchase something, you want peace of mind that the product or service will be worth your money. Which is why most people search for reviews before ever contacting a sales representative. The same goes for testimonies.
Testimonies give the customer reassurance that the product or service will be well-worth their hard-earned money, providing more sales for you.
As long as your testimonies are authentic and you use integrity in your business, these can be invaluable in your business.
7. Engage With Your Customers
As a business owner you know that your customers are the core of your business, and without them, you don’t stand a fighting chance. It’s not enough to have ”good” customer service. If you want to stand out in a sea competitors, you must go above and beyond.
The most successful businesses are those that have a humanized brand. Those that treat their customers like people, not dollar signs.
Tips to Humanize Your Brand And Generate More Leads:
- Engage on social media
- Reply to comments on your blog
- Answer emails promptly
Although podcasts aren’t brand new, they are getting increasingly popular in the blogging and entrepreneurial world.
Like webinars, they give you a unique way to deliver content that some people find easier to digest than written content.
Podcasts can assist with SEO, website traffic, backlinking, and have many other benefits.
9. Case Studies
Case studies are a compelling piece of content marketing and have been found to be the most effective type of content.
They might not always be the most exciting type of content to ingest, but they are powerful and get results.
We’ve already gone over how effective content marketing of any kind can be, if you use the right strategies. So you know that customers are addicted to blogs and feel like they provide the most reliable information.
Final Thoughts On These Powerful Lead Generation Techniques
Nailing a strategic lead generation plan for your business is critical and one that can’t be ignored.
You may have to comb through numerous lead generation techniques before you find the right ones for your business, but when you find what works you’ll be well on your way to capturing leads on a regular basis. No more feast and famine cycles.
If you have any questions or are interested in hearing how we can help your business succeed, please contact us for more information.