Most businesses probably realize that having an internet presence is crucial in today’s world. What some of them don’t realize, however, is that an internet presence consists of more than a couple of social media pages. It relies heavily on your company’s overall findability.
And that’s where expert SEO services come in handy. Experts know what elements of your online presence matter most and how to optimize your business’s content for the web.
But why exactly should you invest in expert services? What real value do they provide? Continue reading to find out how these services can deliver measurable results over time.
1. Keeping Your Business Competitive
As a businessperson, your most essential job is to effectively market yourself to potential buyers. But that’s something you and your competitors have in common.
So you better believe that many of your competitors are already taking advantage of search engine optimization.
Simply put, if you want your business to remain competitive, you’ll have to start seriously considering expert SEO services. Your competitors’ SEO strategies will likely help them rank well for important industry keywords, and you don’t want to get left behind.
Hiring an expert will help you maintain a good page ranking and allow you to assess your competitors’ strategies.
2. Increasing Findability
Your business is probably somewhat searchable, but is it as findable as it is searchable? Yes, people can search for your business’s name and get results, but how hard do they have to look to get those results?
When your business’s findability is high, you can easily maintain a decent amount of traffic. And more traffic means more chances to convert visitors.
SEO experts excel at differentiating between strategies which increase searchability and strategies which increase findability. They often, for example, know which keywords to target. They also know how to procure backlinks that will help your site rank well.
Many companies have several departments which handle completely different metrics. As a result, it’s highly unlikely that your company can devote tons of time to implementing SEO strategies.
Which is why some of them pay SEO agencies to do it for them.
An agency’s only missions are to attract clients and optimize those clients’ web content. Not only that, but some of these agencies specialize in optimizing content for businesses in certain niches.
4. Mobile-Friendly Marketing
Mobile-friendly marketing has become essential for businesses. In fact, mobile web browsing surpassed desktop browsing in 2016, mobile browsing now accounting for over 50 percent of browsing.
For this reason, companies are practically obligated to enhance mobile users’ experiences nowadays. Failing to do so can lead to decreases in traffic.
While businesses are more than welcome to tackle mobile marketing themselves, we do recommend that they consider working with an expert. Of course, not every SEO firm tackles mobile strategies as effectively the next. If at all possible, companies should look into hiring a firm which includes its mobile expertise as a selling point.
5. Avoiding Google Penalties
Businesses that have no experience with search engine optimization might assume that SEO is as simple as learning a few techniques. While this line of thinking might seem harmless, it can cost your business a lot of money in the long run.
If a novice or hastily formed team rolls out a faulty SEO strategy (or an insecure website), Google will likely punish your business’s site. The company may, for instance, de-index your site. This will adversely affect your site’s traffic, which will ultimately hurt your bottom line until the problem is resolved.
SEO companies know Google’s guidelines like the backs of their hands. They’re not going to implement strategies which harm your business in any way.
And if they do, you should toss them to the side immediately and look for a more trustworthy company. There are tons of SEO “experts” which scam clients, so vet SEO companies carefully.
6. Doing Away With Bad Backlinks
As long as we’re on the topic of penalties, let’s talk about how expert SEO services can help a company rebound after Google has penalized it.
Many SEO agencies will audit your business’s site in search of low-quality backlinks that might hurt your site’s rank. They’ll then take steps to remove these links to get your site back on the right track.
Note, though, that this process can take some time. Some clients like to think that proper SEO can yield results quickly, but it’s not true. It takes months (sometimes even a year), to optimize your site.
7. Cutting Costs
Some businesses probably believe that investing in SEO services will be expensive. Though their apprehension is reasonable, nothing could be further from the truth.
Just think about it. Businesses who have in-house SEO specialists likely spend a nice sum on keeping those specialists where they are. To make matters worse, these specialists are probably spread thin and don’t have access to information about competitors.
As it turns out, outsourcing the work is much cheaper. You don’t owe SEO agencies a long-term salary, nor do you have to work with them for long if you don’t want to.
But be warned: SEO firms aren’t going to work for dirt cheap. Don’t think that you can pay 500 bucks a month on top quality optimization.
8. Offering a “Permanent” Solution
Paid advertising has its uses, but it’s not a permanent solution to your business’s long-term problems. Your business needs to establish a strong web presence, and you can’t pay your way to the top.
This is arguably why SEO exists. The strength of optimizing your content for the web lies in this strategy’s ability to build a sustainable line of online traffic for your business. In other words, SEO is a gift that keeps giving.
Investing in Expert SEO Services
Between the cost savings and the long-term effectiveness of expert SEO services, it’s hard not to see how investing in SEO services can benefit your business.
And, believe it or not, there are many more benefits to using these types of services, which is something that you’ll learn if you take a look around our site.
That said, if you’re interested in finding out more about how SEO services can give your company a competitive edge, contact us and we’ll walk you through things.