Your website is beautiful. Your SEO is spot on. Your products or services are in demand. So, why isn’t your website generating the traffic that it should?
According to Digitalist Magazine, the combination of smart phones and heavy use of social media has caused a disruption to web traffic generation efforts.
Social media is becoming more and more prevalent in digital marketing. That, combined with the streamlined look and programming required for viewing on mobile devices may be the reasons for low traffic generation,
Here are 6 ways or reasons why traffic is low on your website, and what you can do about it.
1. Lack of social media integration
Social media sites offer advantages over online store websites. In fact, many people choose Facebook and Instagram over the company’s homepage when they want to find out about the company and its products or services. This makes achieving traffic generation to your online store more challenging.
If you haven’t already, create social media accounts for your business and make haste in including social media into your digital marketing strategy. Use social media to publish posts with links that lead back to your site.
The goal here is to create a social media presence that acts as a constant guide back to your business. Promote your blog content on social media, and of course, embed social media sharing buttons on your blog content.
Finally, social media does more than market to potential customers, it creates connections and customer relationships. Responding to social media comments is one way to keep people engaged and connected to your business.
2. Slow page loading times
Put simply, a long loading time for a page can lose potential customers.
It is an obstacle to traffic generation. Most webmasters know the causes for slow speeds and can solve the issues, though oftentimes, bad web hosting is one of the most common culprits. If a web page takes longer than 3 seconds to load, potential customers are likely to move on to the next search result.
If a good web hosting provider is your answer, then you have many options, from using your own dedicated server to purchasing a hosting plan with a good quality web host. Many of our Featured Partners offer fantastic web hosting services.
3. Bad Writing Hinders Traffic Generation
Logically, if your site has poor copy and your blog has poor or uninteresting writing, then visitors will be more likely to move on rather than click forward to your site. Content should be clean, useful, and interesting to the reader. If it’s not, then it’s a wasted opportunity to generate traffic.
Writing good content isn’t as hard as you may think, but, if you aren’t comfortable writing or simply don’t have the time, you can certainly outsource that task. The goal here is to publish high-quality blog content to share and serve as a sharp representation of your products or services.
4. Poor Traffic Acquisition Strategy
Even if you have great content, you still need to have the tools in place to drive traffic to that content. A traffic acquisition strategy should be part of your Managed SEO digital marketing plan if it isn’t already.
Managed SEO increases your website’s rankings in search engines, which of course leads to greater traffic generation. Of course, more traffic means more opportunity for sales and leads.
Many factors go into managing SEO. While much can be self-taught through free SEO tutorials, sometimes deeper analysis is required.
5. Inconsistent blog posts
While you may not need to post every day, consistent blog posts keep your readers, both new and returning, active, which in turn drives traffic.
Your blog topics can vary widely and still be relevant to your business. The goal here is to engage readers who are interested in what you have to offer.
Consistent blog posts ensure you have new content to be indexed by search engines and increase keyword rankings. As we know by now, this increases traffic.
If you are writing your own blog posts, you may even want to extend your wordsmithing to other websites as a guest blogger for other businesses. Just one more way to get your presence out there and, again, drive traffic to your website.
Consistency also involves responding to questions and comments on your posts as well as other blog posts. If someone has a question, answer it! Not only is this good customer service, but it generates interest, which generates more readers.
Likewise, you can comment on other blog posts and perhaps even invite readers to visit your website to learn more about your business and what it is you do for them that no one else can.
6. Content is not optimized for mobile device viewing
More and more users search and do business on mobile devices. No matter how great your content is, or how many strategically placed keywords you have, if it is not optimized for viewing on the mobile platforms, it will perform lower on mobile search engines.
Essentially, your website should look equally as fantastic across multiple platforms, from desktop to tablet to smartphone. If you ensure your content is available on mobile platforms as well as desktop, you can improve your rankings and improve your traffic generation percentages.
As far as testing for readability, chances are you have a smartphone in your pocket (or in your hand right now). This is now your testing tool.
Where does your website show up in a Google search? How does your website look? Is the text readable? Can you navigate with ease? If not, your site is not optimized for mobile device viewing.
To sum up, the principles that apply to digital content marketing include social media marketing awareness and optimization for mobile devices. As smartphones get smarter, more and more business is being conducted via mobile devices and through social media platforms like Facebook and Twitter.
Having a strong social media presence should be an essential component of your digital marketing plan. Once you get potential customers to visit your website, your visual presentation should be readable and navigable from their mobile device.
Please contact us with any questions or for more information on how Attracta can help you increase traffic generation to your website.