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Jung Da-yeon is a South Korean diet writer and fitness guru widely known as a Korean popular culture figure under the moniker "Auntie with a striking body". Jung's popularity has since spread to other Asian regions. She has become a fitness phenomenon in Japan, following her appearance on NHK by the year 2004 and her books on diet have become bestsellers; her second book "Momjjang Diet Premium" sold 200,000 copies in just two weeks after publication in Japan.
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