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shadonjinc.com
Understand that marketing our business provides the ultimate return on our money. Work “on” our business, not “in” it. Only use direct-response marketing, not “institutional.” Communicate with our customers and clients regularly. Run simple low-cost or no-cost tests on every aspect of marketing to find our biggest sales appeal. Target our most ready-to-buy customers or clients first. Create a systematic, high profit back end. Always reverse the risk our customers feel before they buy our service
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