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VOD is a vital and integral component of hybrid distribution. “Hybrid distribution is the state-of-the-art model more and more filmmakers are using to succeed.” Splitting distribution rights can maximize revenues while also allowing filmmakers to be more involved in the key decisions on their film both today and in the future. Further, collapsing the windows between theatrical release, VOD and DVD also allows independents to streamline their marketing efforts. For studio and independent film, da
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