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Ex Google employee working at a start-up in digital marketing and branding gives a lesson on the fundamentals of building brand, generatings leads and increasing sales online. Understand marketing strategy setting, which tools to use, data-driven marketing and case studies. Concepts discussed include The Golden Circle, 80/20 rule, Alexa, BMGen, Content Marketing, 1:1 marketing, Thank you economy, Viral, Social Media, CRM, Mailchimp, Lightbox, Remarketing, Adwords, SEM, SEO, DSP, Analytics Visit site »| Tweet |