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persuasionengines.com
We help businesses and charities to understand who their customers are, who their supporters are. The behaviours of customers are driven by their values as much as their 'need' for your product. Their values tell you why they buy from you. Knowing a person's values enable you to talk to them using language they prefer. You can also use values for targeting. If you appeal to those of a certain values-type, then you should add values to your targeting mix.
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